Two of the most visited websites are Google and Facebook and the second one is seen as the “must have” asset for businesses. Why? Because Facebook is a tool that lets you connect with your potential customers directly and almost personally. It is the B2C connection because customers can have a direct means of contacting a business.
With regards to B2B connecting, though, marketers still haven’t adopted the social site. Why? Well, the effectiveness seems to be missing. But that may be that companies haven’t learned how to market Facebook properly. If you don’t have a Facebook page for your company, or else you aren’t seeing anything significant originating from your page, the question is, have you been marketing your Facebook page to fullest possibility?
Let’s have a look at a few things you need to be doing to use this dynamic platform to improve brand awareness among other businesses, especially your competitors and vendors.
The Initial Step. Create an intriguing Facebook page. This is the initial thing your overall and potential prospects will spot and it is the most basic move to make. Start with creating a profile by finding two pictures. You’ll need to have a 32px x 32px for the company’s profile image. Then you need an 851px by 315px for the cover photo.
These are first of all , is observed by targeted traffic to your Facebook page, so it is a large deal. Remember good high-resolution quality graphics will be the reflection of your own business on Facebook.
Now, complete the organization information. This includes what your company is about, a means to contact you, your days and hours of economic, your way of payment and something that describes your company. This may not be something that you need to rush through all things considered… it really is what will make an impression on visitors regarding your company.
Ok Now What? Now that you have your company Facebook page, the next task is to fill the page with content. You would like to good quality stuff in order that when visitors view your Facebook page, they would want to “like” the page!
Use images and videos that will create an environment that is certainly so dynamic, visitors will want to call your company, or at the very least, go to your website. You should post something on Facebook no less than 3 days a week.
Why? Well, the net is the 24/7/365 employee and Facebook is always there. So by posting on a regular basis with content that is fun, informative, interesting, and intriguing, you can be getting together with visitors whenever they are on Facebook.
Research has found that by posting 1 or 2 time each day receives the most interaction with followers. You can set goals on the Facebook page that tracks your failures and successes with the content that you posting. Make use of this information to find out what website visitors to your page need to see. Don’t be posting just to be active.
And remember, your existing customers, potential customers, and suppliers, vendors, and even your competitors are scanning Social Media all day, every day, all year round. Which means you can pre-schedule posts for holidays and weekends and not have to be on Facebook 24/7/365 yourself. Whew!
Competitors and Vendors
This following step can be done with all the step above simultaneously when your Facebook page progresses. Start by searching Facebook for the suppliers and vendors. Search for your customer’s Facebook page and industry news, trade magazines, and vendors. Then like their page and discuss their posts out of your company’s Facebook page.
This Really Is B2B Social Media Strategy
B2C Facebook pages wait for the existing and prospective customers ahead, more-or-less. It is actually easier to just advertise within the store actually. But also for a company, B2B marketing provides you with the ability to connect with other businesses pages to market your brand, products, and services as well as share content.
By interacting with your competition, suppliers, and vendors on Facebook, you will additionally gain other followers that will provide an interest in your business too. If the fans of your competitors, suppliers, and vendors pages notice your interaction with them, they will take a look at activity on your Facebook page and when they see content which is of interest for them, they’ll click that “like” button and initiate following your company too.
Keep the Content Going
You have to continue posting content on your own Facebook page and you need to share the content through the pages you have liked and follow too. This will help you to still form an environment that nurtures discussion on your Facebook page.
Remember, that content is king be it on the company website or your company’s social platforms. In addition to a Facebook page, you should have a Google page, a LinkedIn Page, a Twitter page and whatever other social media platforms the competition, existing and potential customers, suppliers, and vendors use.
Keep your content top quality, informative and interesting or people won’t follow you on any social networking platform. Furthermore quality content, make use of your social networking platforms for advertising too. They are great places to share contests, deals, and sweepstakes.
And Also This Takes Time! This is actually all likely to get you being online, daily, by using these social networking platforms like Facebook, Google , LinkedIn, Twitter, etc., etc. Yeah, you knew there was clearly a catch here, right? Yes, you’re going to have to spend some time on these social media marketing platforms to do this all stuff we just discussed for successful B2B strategy and quality tixjae posting. And that is certainly where I can help you as a Freelance Writer & Virtual Assistant! Get in touch with me and find out the things i can offer you and your business. Find me on Facebook, Google, LinkedIn, and Twitter and like my pages, follow my pages and then contact me!