Earlier in 2013 Google presented its Penguin 2. and more recently the Penguin 2.1, which were targeting manipulative SEO techniques. This has struck fear into the hearts of some webmasters as reports again surface on the internet of web sites affected or penalized worldwide.
As affected businesses, or the SEO companies they engage, make an effort to recover from a Penguin penalty, many had resorted to either deleting bad links or having them disavowed utilizing the tool Google provided. It becomes an irony given that these same companies had previously probably spent good money on link-building for SEO.
So on the backdrop from the Penguin updates, does this mean that link-building should not be used as an SEO tool?
Definitely not. While spammy link building will more than likely bring more damage than good moving into the near future, there are still several proven link building tactics that you simply can legitimately use to push your site (or that of your client’s) up the search engine ladder towards greater visibility.
Here is a take a look at 4 link building strategies for SEO that still work today.
Anchor Text Diversification
SEO companies have long known about the strength of key phrases. Hence in order to offer their client’s website a greater improvement in rankings in the search engine results page (SERP) for keywords relevant to their business, some SEO companies had previously centered on using keyword rich key phrases for link-building. Unfortunately on their behalf, unnatural key phrases profile became one of the targets from the various Penguin updates and a few sites they had that previously ranked well were now penalized.
Today, most SEOs know the significance of ensuring they diversify their key phrases. Should you be doing link building on your own, ensure you get it done too. Use your brand, website address or even phrases like ‘Read more’ or ‘Click here’ to incorporate variety for your anchor-text whilst keeping them looking natural.
Get Backlinks from Websites with Clout
One of the greatest challenges that individuals face in backlink building is finding link prospects. In case you are facing this problem, it is likely that you are currently not searching in the right places. Social media marketing platforms like LinkedIn, for instance, can present you with countless link prospects. Look through the LinkedIn Influencers section to discover the top authority bloggers and attempt to get backlinks from their website to your web page. You can do so, for instance, by offering them an excellent guest post their readers would want. And in case you are doing blogger outreach, be sure you approach only quality blogs. It doesn’t assist to get links from spammy websites just to boost your number of links. Link-building is certainly one place in which the company you keep tells upon you.
Get Backlinks from Relevant Local Authority Websites
Besides targeting popular authority websites from which to get backlinks, it is additionally important to target local community websites that are related to your own. This implies linking to websites that are topical and therefore are related to your industry. In the event you sell travel guides, it may become more worthwhile to get links from Lonely Planet or Frommers instead of a popular music blog.
To locate link prospects, simply look towards your vendors, business contacts or industry’s association. If their internet site is not really spammy, question them to get a link.
Should You Can Afford It, Buy a Blog That Gets Natural Links
If yours is definitely an authority site with a lot of naturally acquired quality backlinks, then single links may not help much together with your backlink building efforts. Often it may make more sense to purchase out your blog (within your niche) that generates countless natural quality links and obtain their bloggers to work to suit your needs instead. If their bloggers are already well established within their field and have a huge following, they need to have zero problems acquiring considerable amounts of natural backlinks for you personally through their usual blogging activities.
If you are a smaller business on a tighter budget, try to find under-maintained blogs that have been once popular and had gained a fair quantity of natural backlinks. Contact the owners and get if you can buy them out. Then possess the pages updated to create the blog back to its glory days, worth its readership as well since the natural links it attracted. The main focus ought to be on quality azhigg in the blog instead of a link acquisition exercise.
Of course you may link back for your site out of this blog, only do so on pages which can be relevant and in which a link enhances the users’ experience. Avoid spamming the entire blog with your own links and avoid site wide links.
Alternately, you may make an effort to win a web link by assisting the webmaster update his content.
Follow these legitimate tips above and you also must be able to sail through Penguin’s clutches while your competitors are still being affected by link-building in the future.